So, you’re ready to sell your home! Congratulations, you’ve come to the right place. We belong to one of the strongest real estate brokerages in the area, We have great confidence in our brand and you can too. We are proud to be part of a company that demands excellence from its agents at every level.
We have established a rock-solid reputation for impeccable customer service and marketing strategies. When you entrust the sale of your home to us, you are putting your faith in our entire network of experts in:
• Real estate sales
• Real estate purchases
• Loan processing & title
One of the most important things we can offer you is buyer confidence. Because we have a wide network of buyer sales associates, we have access to many motivated buyers who trust their agents to find their dream homes.
Our managers and their sales associates work hard to keep their fingers on the pulse of the real estate market, noting fluctuations and corrective strategies that make your home sellable in any market. We can help you decide how to price your home to sell with the best possible advantage to you.
Relax. We’ve covered all of your bases. We are confident we can find the right buyer for your home. Now, check some important information when selling your property.
Marketing Your Property
As we move away from traditional print media and the need for online media increases, we use the newest and best ways to market properties for maximum exposure. Our properties are featured on an impressive and growing list of websites. Our affiliations promote properties in your neighborhood and around the world.
An electronic marketing and lead generation campaign will be implemented for the property which will include but not limited to an interactive virtual tour, a QR(quick response) code leading to a custom listing site that showcases the property, a HD property video to be syndicated into youtube and high traffic video channels as well as National real estate websites. All these marketing strategies will work together in order to gain maximum cross-promotional exposure for the property.
Digital Professional photography with high resolution to capture your home at its best!
Digital HD Video
A full motion HD video produced and customized to show your Luxury property and its best attributes.
Slideshow/Virtual Tour –
Uses the high resolution first impression of the Professional Photography to create a video property tour.
Interactive experience that delivers what buyers demand 24 hours a day, seven days a week. Your property will be advertised in numerous real estate and social websites. Please refer to the list of some of the many websites your property will be featured on.
Realtor.com – Showcase Listing
Your property will be enhanced on the #1 real estate site with the features buyers want most. up to 25 jumbo photos, full motion videos, open house alerts, and most importantly – multiple leads forms so that buyers can contact us directly.
Host Broker’s Open Houses to top agents to assure maximum exposure. Invitations are distributed via announcements, brochures and email blast notifications.
Social Media Marketing
Engaging with communities in order to drive interest and traffic to our multiple sites.
Cost$ Associated with Waiting
Interests rates might rates might go up
Your house might be worth less
New home might cost more
Law of supply and demand
Repair & lose money
Cost of Marketing
Lost opportunity time
Double house payment
Lost in the shuffle
Insurance rates might go up
7 Deadly Sins of Overpricing
Most experts would advise that the best way to increase your odds of a successful sale is to price your home at a fair market value. But as logical as this advice sounds, for many sellers it is still tempting to tack a few percentage points onto the price to “leave room to negotiate”. To avoid this temptation, let’s take a look at the seven deadly sins of overpricing:
Even if you do find a buyer willing to pay an inflated price, the fact is a large number of buyers use some kind of financing to pay for their home purchase. If your home won’t appraise for the purchase price the sale will likely fail.
Today’s sophisticated home buyers are well educated about the real estate market. If your home is overpriced they won’t bother looking at it, let alone make you an offer.
When a new listing hits the market, every agent quickly checks the property out to see if it’s a good fit for their clients. If your home is branded as “overpriced”, reigniting interest may take drastic measures.
Selling the competition
Overpricing helps your competition. How? You make their lower prices seem like bargains. Nothing is worse than watching your neighbors put up a sold sign.
The longer your home sits on the market, the more likely it is to become stigmatized or stale. Have you ever seen a property that seems to be perpetually for sale? Do you ever wonder – What’s wrong with that house?
Buyers who do view your home may negotiate harder because the home has been on the market for a longer period of time and because it is overpriced compared to the competition.
You will lose a percentage of buyers who are outside of your price point. These are buyers who are looking in the price range that the home will eventually sell for but don’t see the home because the price is above their pre-set budget.
One popular myth is that a great marketing plan will overcome a pricing problem. Nope – spending a zillion dollars on advertising, internet ads, and television spots won’t motivate buyers to pay you more than the home is worth. Another myth is the assumption that a buyer will see your home, fall in love, and write you a check so the competition doesn’t matter. Wrong. Buyers don’t look at homes in isolation. Most look at 10-15 homes before making a buying decision. Because of this, setting a competitive price relative to the competition is an essential component to a successful marketing strategy. 2011. Trulia.com